Breakfast?

Why is it that, whether or not I eat breakfast, I'm still starving by 10:30? Yes, they tell you to eat breakfast so that you can "get your metabolism going", and that's great and all.

But if the whole idea behind weight loss is to consume less calories than you burn, isn't eating breakfast a waste? I'm consuming an extra 200-300 calories because 2.5 hours later I still end up eating that luna bar...and that's all I'd eat if I didn't eat breakfast. So what's the point?

On a brighter note, its 2:30 and I've had breakfast (oatmeal), my luna bar, a bag of sugar snap peas, and a banana with peanut butter, but no full lunch yet! Yay!